Soft N Dry Diapers Corp. has entered into definitive agreement with Tijuana-based ecoSuave Pañales de México to utilize its MicroFlex baby diaper technology for its new ecoSoft line of eco baby diapers. Under the terms of the agreement, ecoSuave will take delivery of four million Soft N Dry diapers with MicroFlex in the first part of 2024 and will brand the diapers domestically for the Mexican market under their brand ecoSuave.

Matthew Keddy, CEO of Soft N DryTM, says, “As Soft N Dry enters full commercialization we are delighted to announce our first major private label contract. Our partnership with ecoSuave marks a new era in our industry where product innovation delivers greater performance and value to end consumers and what matters most to their babies. With this new sales agreement, we are poised to further roll-out our MicroFlexTM core technology for private label with grocery stores, pharmacies and online stores, new and existing baby diaper Brands looking for a diaper core technology advantage, and OEM diaper contract manufactures in key international markets throughout the Americas and Canada. This is a great start to our commercial rollout and we believe 2024 will be a transformative year.”

Ricardo S. Serrano, ecoSuave Pañales de México Presidente said, “Our mission at ecoSuave is to be México’s most cutting-edge eco-diaper with a new generation of technology and dryness that outperforms the standard tree-pulp baby diaper core. By partnering with Soft N DryTM we secure a competitive advantage in the market for our new line of baby diapers that utilize MicroFlexTM core technology so that moms and dads simply get a better performing baby diaper that is softer, dryer and costs less than other premium diapers on the market. With a population of 127 million, México is a hub and spoke market. We provide our new partner Soft N DryTM with a dynamic domestic market, combined with a manufacturing prowess to expand north into the United States and further south throughout the Americas.”

ecoSuave is a new baby diaper brand founded by a team of executives with decades of experience in México. Its mission is to deliver a new generation of eco diaper that rewrites the rules and says that sustainable can be softer, it can cost consumers less and it can outperform the tree-fibre core technology developed for baby diapers in the 1970s that has changed very little to the benefit of consumers or the environment.